At the beginning of the 1990’s, Renate Westhoff began to promote artists. She organized international art fairs and exhibition concepts for the artists she represented. In this context, she developed an concept for the 1994 Soccer World Cup in Chicago, which had a direct connection to the sporting event. She exhibited artists from those countries, who competed against each other in sports. This ‘Art Match Exhibition’ was shown in 1994 with great success at the Goethe Institut in Chicago. Visitors saw this cultural program as an attractive accompaniment to the sports event; it was reported on TV in 17 countries.
After this first experience of a major sporting event, and because this concept was lauded as grandiose, she was inspired to continue to emphasize this connection between art and sports.
Thus her idea grew to develop an identical exhibition for the Olympic Games. For many months, she researched whether there was anything similar to the Olympics. She searched in relevant sources as well as in the library of the University of Freiburg, where she lived. She studied the relationship between sports and art from the ancient Olympic Games to the modern games initiated by Pierre Baron de Coubertin in 1896, reviving them after a gap of one thousand and five hundred years.
Westhoff’s research led her to the realization that in the present modern Olympic Games, there was nothing comparable. There was no exhibition in which the culture of the participating countries were represented by their artists. So she developed the today’s ‘ARTIADE – the Olympics of Art,’based on the idea that athletes and artists, today as in Ancient Greece, are considered to be of equal merit, and represent two facets of a common culture. This art concept then became very popular in politics and cultural organizations.
Due to the fact that ARTIADE was influenced by the official Olympic organizers, the management decided to host this great and unique art concept in an environment where it will be unaffected. Thus it was decoupled from the sport.
Since the ARTIADE exist it founds world wide approval. This is a strong motivation for the organizers to continue with it. Especially the artists benefit is, to show their skill and artistry on these international platform which has a great public attention.
The ARTIADE concept now is further developed and some modifications in the concept now have been made, that is:
• there will be a change of rotation
• as well a new art category has been added
• it is no longer in parallel to the games
• every new ARTIADE will take place every two years in different cities
Announcement for Berlin 2020
Now for Berlin 2020 the organizing team expected by voting in one of the most privileged cities in Europe and through the open announcement, again contributions with meaningful and high quality. It generate an international meeting place for artists, art-lovers and collectors. The artists of the ARTIADE III. will share a moment in one of the significant city of Europe. This will be a great opportunity for the participating artists to present their works to a large and extraordinary audience.
More information can be found:
ARTIADE brochure 2004 (Download).